Everybody, ok nearly everybody, knows what a niche in internet marketing terms means. But do you also know what a Nano Niche is? Nano means “extremely small” or “extremely narrow”. In terms of internet marketing it means a very, very narrow niche, nearly without any competition, but still with an earning potential. A typical broad to nano hierarchy can look like this:
Dog>Small Dogs>Car Seat for Small Dog.
The competition for “Car Seat for Small Dog” is very low, but there is still an earnings potential as this nano niche has buying search traffic. In the end, somebody who looks for a car seat for his or her small dog does this because they are interested in buying one! Googles’ External Keyword Tool shows 480 searches per month for it.
Obviously you don’t want now to run out and buy a domain with the words Small Dog Car Seat in it and purchase also hosting for it. Even if you could reach place one in the Google search rankings for your keywords, the costs of maintaining such a web site would eat up, nearly, all the earnings you could make with such a web site.
BUT a nano niche is an ideal candidate for a Hubpages Hub or a Squidoo Lens. This way you can still earn money with it, but without having to pay anything in advance.
Having a lot of such nano niches on Squidoo Lens and Hubpages Hub, can add up nicely to a steady, recurring income with minimum effort apart of writing the content and some basic promotion. Nano niches are very easy to promote and rank as they are very specific and have normally a very low competition.
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I guess the hard part is to find these nano niches! But you are right, quite often people think that a keyword is not worth getting into if it doesn’t get many searches, but if you find that it is a “buying” keyword like you say, and it hasn’t got much competition at all, then it can be very well worth getting into. Thanks for sharing!
@PetraWeiss
Yes, but sometimes one “stumbles upon them” and / or they keep creeping up in a Market Samurai research. LIke you say, as they are very low maintenance why not go for them? Viel wenig macht ein viel!
Translation for my English only readers: A lot of little makes – a lot! SY
Interesting concept.
.-= Misty ´s last blog ..Simplified Internet Marketing Strategies =-.
@Misty
Thanks, SY
Nano niches are perfect for a larger site, which is exactly how I rank high for a bunch of smaller product. Work on all of your nano niches, and your site will do well by catering to a bunch of different products in demand!
@Chuggin
Do you mean to combine different, related, nano niches into one larger site? SY
Goog thinking, as we say her in England: Look after the pennies, and the pounds will look after themselves.
.-= Ste@free Playstation 3´s last blog ..How To Get a Free PS3 =-.
@Ste
SY
That is the idea
I’d still recommend that people stay away from nano niches unless you’re an experienced blogger with a good understanding of the blogging ‘sector’.
.-= Gavin@MP3 Player Reviews´s last blog ..Creative Zen X-Fi 2 with touchscreen =-.
@ Gavin
SY
Pardon me? I really would like to know your reasoning behind this astonishing comment. What is wrong with getting your feet wet with nano niches, especially if you use free platforms to publish your content?! It is money for free
Thanks, this is easily the best SEO and marketing blog I’ve seen in a while. Mind telling me where the subcribe button is?
Top right corner? RSS button in browser? SY
Only sign up to Keyword Strategy if you are really going to use it!
Otherwise you are wasting your time, their bandwidth and you are messing up my affiliate stats
And yes, signing up is free and you have 30 days to try it, only an email required!